meet your Email Stylist
Iām Stephanie - a certified Klaviyo partner with a dedicated focus on fashion and beauty email marketing.
From the very start of my career, Iāve been immersed in the world of consumer behaviour, learning what makes people click, buy, and stay loyal.
My career began in social media and PR, with one of my early wins being a client press campaign that landed Hailey Bieber wearing their sunglasses!
On this journey, I was recognised as a Top Rated Upwork Freelancer for over three years with a 100% success score.
Over the years I've built and scaled two small Shopify e-commerce stores, and eventually exiting them - an experience that gave me a hands-on understanding of what funnels truly drive a brandās success.
That mix of creativity and strategy now shapes my approach to CRM: combining sharp design with smart retention tactics to build lifecycle programs that convert and keep customers coming back.
areas of expertise
Strategic Planning
I build retention strategies that go far beyond sending emails. I map the full customer lifecycle - from first purchase to repeat buyer to VIP - prioritising the right campaigns, flows, and channels to drive long-term growth
Campaign & Flow Architecture
From high-impact launches to always-on automations, I design, build, and optimise campaigns and flows that work together seamlessly. Every send has a purpose - whether thatās increasing AOV, improving repeat purchase rate, or reactivating lapsed customers.
Conversion-Driven Copywriting
Engaging, on-brand messages that deeply resonate with your audience and inspire action. I donāt do copy-paste, and I definitely donāt let AI write your story.
Brand-Aligned Visuals
Visually stunning, conversion-focused emails designed in Figma using your existing creative assets, with the option to incorporate custom AI-generated visuals when needed.
A/B Testing & Optimisation
I run structured A/B tests across subject lines, creative, copy, offers, timing, and segmentation - then use the learnings to continuously refine performance.
Advanced Segmentation & Personalisation
I use customer data intelligently - behaviour, purchase history, engagement, and lifecycle stage - to create targeted messaging that feels personal, relevant, and timely. Because the right message to the right person always wins.
Performance Tracking & Insights
I track the metrics that actually matter - email-attributed revenue, repeat purchase rate, LTV, engagement, and flow performance - turning data into clear insights and actionable improvements.
Tech & Deliverability
Clean, reliable builds with a mobile-first mindset. I ensure emails render beautifully across devices, integrate smoothly with Klaviyo and Shopify, and follow best practices for deliverability so your emails land where they should: the inbox.
Cross-Channel Retention
SMS, loyalty, referrals, subscriptions, and paid activity to ensure retention supports the wider growth strategy - aligning CRM with launches, promos, and acquisition for maximum impact.
Edvin, ITSMAY
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āStephanie has been the best email marketer and UX designer we have ever worked with. She created extremely high performing email campaigns for us designed absolutely perfectly on brand. Highly recommendā
Tina, ChouChou
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āStephanie was extremely easy to work with and provided us with such detailed work, beyond my expectations. She has saved me so much time and was a massive contribute to our email marketing growth."