Meet Your Email Stylist
Iām Stephanie - a certified Klaviyo partner with a dedicated focus on fashion and beauty email marketing.
From the very start of my career, Iāve been immersed in the world of consumer behaviour, learning what makes people click, buy, and stay loyal.
My career began in social media and PR, with one of my early wins being a client press campaign that landed Hailey Bieber wearing their sunglasses!
On this journey, I was recognised as a Top Rated Upwork Freelancer for over three years with a 100% success score.
Over the years I've built and scaled several small Shopify e-commerce stores, and eventually exiting them - an experience that gave me a hands-on understanding of what funnels truly drive a brandās success.
That mix of creativity and strategy now shapes my approach to CRM: combining sharp design with smart retention tactics to build lifecycle programs that convert and keep customers coming back.
Areas of Expertise
Strategic Planning
I build retention strategies that go far beyond sending emails. I map the full customer lifecycle - from first purchase to repeat buyer to VIP - prioritising the right campaigns, flows, and channels to drive long-term growth
Campaign & Flow Architecture
From high-impact launches to always-on automations, I design, build, and optimise campaigns and flows that work together seamlessly. Every send has a purpose - whether thatās increasing AOV, improving repeat purchase rate, or reactivating lapsed customers.
Conversion-Driven Copywriting
Engaging, on-brand messages that deeply resonate with your audience and inspire action. I donāt do copy-paste, and I definitely donāt let AI write your story.
Brand-Aligned Visuals
Visually stunning, conversion-focused emails that align seamlessly with your brand image, making your inbox presence instantly recognisable (and scroll-stopping).
A/B Testing & Optimisation
I run structured A/B tests across subject lines, creative, copy, offers, timing, and segmentation - then use the learnings to continuously refine performance.
Advanced Segmentation & Personalisation
I use customer data intelligently - behaviour, purchase history, engagement, and lifecycle stage - to create targeted messaging that feels personal, relevant, and timely. Because the right message to the right person always wins.
Performance Tracking & Insights
I track the metrics that actually matter - email-attributed revenue, repeat purchase rate, LTV, engagement, and flow performance - turning data into clear insights and actionable improvements.
Tech & Deliverability Expertise
Clean, reliable builds with a mobile-first mindset. I ensure emails render beautifully across devices, integrate smoothly with Klaviyo and Shopify, and follow best practices for deliverability so your emails land where they should: the inbox.
Cross-Channel Retention
SMS, loyalty, referrals, subscriptions, and paid activity to ensure retention supports the wider growth strategy - aligning CRM with launches, promos, and acquisition for maximum impact.
Full-Service Email Specialist
Ā£2000 GBP
/ per month*
EMAIL KICK OFF CALL
ā Campaign & flow audit
ā Segmentation & list review
ā Advanced growth opportunities roadmap
CAMPAIGNS (12-16/month)
ā Advanced strategy & high-frequency campaign planning
ā Design + copywriting
ā Personalisation & A/B testing
ā Weekly results & reporting
ADVANCED FLOW OPTIMISATION
ā Monthly flow reporting
ā Funnel optimisation & testing
ā Content + copy refresh
ā Light flow expansions (+SMS touchpoints)
ā Option to implement up to 1 new flow
SMS / WHATSAPP
ā Channel setup & strategy (if not already live)
ā 4ā6 SMS or WhatsApp campaigns/month
ā Email-aligned promo + launch messaging
ā List growth & compliance best practices
EXTRAS
ā Pop Up Form Optimisation
ā Deep segmentation & behavioural targeting
ā Priority inbox & faster turnaround
ā Notion Workspace
ā Weekly Check-in Calls
*Minimum 3 months
Edvin, ITSMAY
ā ā ā ā ā
āStephanie has been the best email marketer and UX designer we have ever worked with. She created extremely high performing email campaigns for us designed absolutely perfectly on brand. Highly recommendā
Tina, ChouChou
ā ā ā ā ā
āStephanie was extremely easy to work with and provided us with such detailed work, beyond my expectations. She has saved me so much time and was a massive contribute to our email marketing team."
targeted industry focus
ā”
dtc fashion brands
Fast-paced, launch-led, and trend-driven. I turn email into a retention engine for fashion brands - increasing repeat purchases through strategic launches, seasonal campaigns, and lifecycle flows that build long-term brand loyalty.
ā”
dtc beauty brands
From skincare to cosmetics, I build email strategies that educate, reinforce results, and drive long-term retention through routines, replenishment reminders, and lifecycle campaigns that turn first-time buyers into loyal customers.
ā”
Clinics & Salons
For aesthetic clinics and salons looking to drive repeat bookings and long-term client retention. I design email strategies spanning promotional campaigns, post-appointment follow-ups, memberships, and rebooking flows to increase treatment uptake and lifetime value.